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Issue: Provide cross promotion for meal solutions and create a meal destination in the freezer aisle.

Solution: Tyson partnered with Pinnacle Foods for a Meal Solution at the freezer door. aislelogic® helped develop and execute the point-of-purchase (POP) components for distribution to over 1,000 Wal-Mart locations.

Result: Draws the shopper to the area where they will purchase their protein and sides in one spot, helping to increase sales.