Evinrude_Engine_Stand_04 copy.jpg

Goal: Provide cross promotion for meal solutions and create a meal destination in the freezer aisle.

Solution: Tyson partnered with Pinnacle Foods for a Meal Solution at the freezer door. aislelogic helped develop and execute the point-of-purchase (POP) components for distribution to over 1,000 Wal-Mart locations.

Result: Draws the shopper to the area where they will purchase their protein and sides in one spot, helping to increase sales.