Issue: Provide point-of-purchase beer barrel that captures the spirit of the Samuel Adams brand. Must complete with limited budget and communicate the heritage of the wooden barrel. Several Boston Beer internal solutions proved to be non-producible.
Solution: Created a litho-mount corrugate solution that achieves a realistic look and met budget and time requirements.
Result: Boston Beer - Samuel Adams - 2013 - awarded all quarterly promotions through unique design, meeting budget, and minimal assembly requirements.