Issue: Create a display that educates the consumer and dealer about the new Husqvarna Auto Mower product.
Solution: We created a display that showcases an actual Auto Mower unit with a mirror allowing the end user to see the underside of the cutting mechanism. This display also includes a monitor to run a video of the Auto Mower in use. The video contains a voice-over stating the features and benefits of using the Auto Mower.
Result: An impactful display was created that piques the interest of both the consumer and dealer. The display successfully communicates how the Auto Mower operates and the consumer benefits.