Issue: How to best communicate the features and qualities of the deck construction and underside of the mower deck. Key competitive differences not visible on unit.
Solution: We developed a display that held the deck vertically and created a 360˚ spinning perspective of the deck, providing consumers a full view of the features and benefits.
Result: Created a display that provides the consumer with an up-close full view of the underside of the deck. Saved valuable floor space in a dealership of limited size. Led to mower unit sales increase.