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Goal: Create a solution for dealers to effectively showcase the new Evinrude G2 engine series.

Solution: Designed and engineered a next generation engine stand that was able to accommodate both the traditional Evinrude engine series, as well as the newly configured G2 product line-up.

Result: We created a sleek and modern engine stand that represents the cutting edge nature of the product. The stand safely holds an engine that weighs approximately 650 lbs. The dealers can easily move the display to achieve the most effective placement on the retail floor.