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Issue: How to effectively educate and cross promote both socks and shoes without increasing the footprint of Dr. Comfort’s existing shoe display.

Solution: Designed a universal fixture that sets the standard for Dr. Comfort’s family of displays. Design accommodates easy-to-read guide and educational points. Additionally, the display allows the ability to create many different merchandising sets with the use of hooks and shelves.

Result: A dynamic display that allows the shopper to shop for all products in one place, while making educated decisions based off their needs.